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Athletics must learn lessons from Formula One and get on track with new audience

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At the start of another sporting weekend dominated by football Maro Itoje gave an interview which sounded like a cri de coeur. Rugby, the England flanker warned, needed to do more to grow its game, to market itself better against more media‑savvy sports and to engage with those outside its "stereotypical" world. "Rugby is very good at speaking to its own market, at preaching to the choir," he told the Mirror. "There’s an awful lot of room for improvement. There’s no way you can tell me Formula One is more exciting than rugby. Yet it’s definitely packaged better."