FanPost

The Long Term Picture is Bright

Whaaaaaat?

I mean it. Why? "The NCAA Board of Governors voted unanimously to allow student-athletes to be paid for the use of their name, image and likeness once its three divisions decide on rules for such opportunities."

Because of its connection to a mass market like Washington, DC, Maryland will benefit from this change more than most Universities. Eastern Motors will be all over the Terps. And how many fitness companies are in the DMV? CBD stores are all over the place. The DMV is a much bigger market for local advertising than State College, PA, Bloomington, IN, Iowa City, IO and Madison, WI.

Most college athletes will have more local and regional appeal than national. So, local advertising will be a big money producer. A college athlete will have a lot more local business opportunities at Maryland than he or she would at places like North Carolina or Virginia or even Clemson.

Savvy colleges should already be on this.

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