MM 10.30: NCAA Board of Governors votes to allow student-athletes to benefit off likeness

On Tuesday afternoon, the NCAA Board of Governors voted to allow student athletes “to benefit from the use of their name, image and likeness in a manner consistent with the collegiate model,” per an official release.

“We must embrace change to provide the best possible experience for college athletes,” said Michael V. Drake, chair of the board and president of Ohio State. “Additional flexibility in this area can and must continue to support college sports as a part of higher education. This modernization for the future is a natural extension of the numerous steps NCAA members have taken in recent years to improve support for student-athletes, including full cost of attendance and guaranteed scholarships.”

This ruling comes less than a month from when the California bill allowing college athletes to receive endorsements was signed into law. Given that bill from the country’s most populous state, the NCAA didn’t have many options.

While the California bill was slated to go into effect in 2023, the NCAA plans on having a plan in place for all three of its divisions — Divisions I, II and III — no later than the beginning of 2021.

According to the NCAA, it wishes to enact change to forge “a path to enhance opportunities for student-athletes while ensuring they compete against students and not professionals.” It also wants to “make clear that compensation for athletics performance or participation is impermissible.”

It’s unclear exactly how this new ruling will affect the landscape of college athletics and Maryland student-athletes, but if there’s one thing that’s certain, it’s that things are going to change the extent of which is still unknown.

“I think it’s obviously a very complex issue,” Maryland men’s basketball coach Mark Turgeon said at Big Ten media day earlier this month. “As a coach, you always want more for your student-athlete. ... You always want what’s best for the student-athlete. You want them to be comfortable. There’s a lot of pressure on them. They do a lot of great things for our University, especially my kids.

“It’ll be interesting to see what happens. I think what we all want is just an even playing field when it’s all said and done. I know it’s going to be a process, and so it’ll be interesting to see what happens over the next three or four years.”

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