TicketCity Fan Engagement Report

Earlier this past year (2013) based on 2012 data, TicketCity ran an analysis that empirically substantiates (you can argue methodology) that the B1G has some of the most engaged fanbases of any conference in the country, at least for football. I don't recall seeing this shared on these forums in the past so I thought I'd include in a fanpost.

I found this interesting as I believe the jury is out on whether the move from the ACC to the B1G will truly prove to be economically superior in the long run. I suspect it will be, and the argument proves true at least for the short term.

In some comments in the MM threads, some questions were raised regarding a trend away from cable tv subscriptions. Even if this moves away from bundled purchasing models and more toward an "on demand" model, or even subscribing to the B1G network, this report suggests that the fanbase engagement of the B1G teams as a conference is stronger than any other and will then dominate for marketing/advertising reasons etc. And therefore the economics will be superior as a result.

If anybody can find other methods for measuring fanbase engagement/support and provide links in the comments, I think it will pose interesting evidence/confidence in understanding the future strength prospects of the B1G conference, particularly in comparison to that of the ACC.

Top 25 Overall Rankings
Overall Rank Conference Institution Overall Score
1 Big 10 University of Michigan 100.00
2 SEC Louisiana State University 95.43
3 SEC University of Alabama 95.18
4 Big 10 Ohio State University 92.94
5 SEC Texas A&M University 88.91
6 Big 10 University of Nebraska - Lincoln 87.88
7 Big 12 University of Oklahoma 82.77
8 Big 12 University of Texas - Austin 82.11
9 SEC University of Georgia 81.83
10 SEC University of Florida 79.86
11 Big 10 Penn State University 75.68
12 SEC University of South Carolina 72.13
13 Big 10 University of Iowa 72.08
14 Pac 12 University of Southern California 71.97
15 Pac 12 University of Oregon 70.53
16 Big 10 Michigan State University 70.52
17 SEC University of Tennessee 68.57
18 Big 10 University of Wisconsin - Madison 68.29
19 SEC Auburn University 66.40
20 ACC Clemson University 65.85
21 Big 12 West Virginia University 65.53
22 ACC Florida State University 63.92
23 SEC University of Missouri 63.82
24 SEC University of Arkansas 60.88
25 ACC Virginia Tech University 59.51

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