This story is about Louisvilles women's bball coach buying beer for the first 2,500 fans that show up. They also sell beer at baseball games and had $1 beers for their spring football game.
We need to put butts in the seats at Byrd. We are bleeding money. Sell some beer to the adults. Sell it and they will come. They will leave their tailgate on time since there is beer in the stadium and they might stay longer too (as long as we are not getting blown out). And it's additional revenue in both concession stands and tickets.
Let's be adults and get over our own puritanical notions of selling booze in the stadiums. This is a business. Period. Let's make some money.