FanPost

Maryland Participated in Big City Marketing Summit

There's a story on ESPN.com today about the struggles of college football programs that share a market with NFL teams, and a recent summit of schools to share ideas on how to succeed.

The AD at South Florida (which shares a stadium with the Tampa Bay Bucs) put together the conference in just three weeks with 15 schools, including Maryland, sending marketing representatives to compare stories and share ideas about how to sell Saturday football in a metro area where everyone is obsessed with Sunday football.  The story focuses mainly on the struggles and successes of South Florida, Georgia Tech, and Houston, but Maryland gets a brief mention: apparently we have hired the same telemarketing firm as Georgia Tech to try to increase football ticket sales.

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