The issue is why the woman's game is so poorly attended/watched etc.
To start out, let me just say that of course the men are superior basketball players as there is a difference in the male and female bodies. As a matter of first impression, let me also point out that there is a logical inconsistency between saying the players are superior, and saying that the product itself is superior. But let me put that aside as it doesn't really add to the point I'm trying to make.
My point is that I believe that who insist on comparing the woman's game to the men's game as a means of justifying their disinterest in the woman's game, are distracting from the real issue. That can't possibly be the reason that the woman's game doesn't get good ratings. I mean if superiority was the reason, why not only watch pro sports? Why watch college sports at all? Clearly the pro players are better aren't they?
The reason, whether you want to admit it or not, is that as a society, we don't view women as "athletes". Remember it's only been roughly a century that we've viewed women as "citizens" in the sense that they should have a say in this country. The role of athlete has traditionally belonged soley to men throughout history with some exceptions. It will take a while for society to come around.
So I don't say that any particular individual is sexist, but that we as a SOCIETY, have not yet come around. It's great that Title IX has given women the same opportunity that men enjoy in reference to the ability to play sports at college, but it will take more than a half century of woman's collegiate athletics to un-due several thousand years of men solely occupying the role of athlete in society.
That's just my opinion anyways.